Roble Creative is the in-house marketing team under Embergrove Hospitality Group. We act as your agency and handle all things marketing—from brand and creative to performance marketing and your website.
EHG is the management company supporting the properties.
Roble markets.
We plan, create, launch, manage, and measure your marketing.
Lacey coordinates.
Your direct marketing contact for Stoney Creek Hotels and Stoney Creek Inn.
What this means for your property
Bring marketing needs to Lacey, whether they involve your website, advertising, collateral, guest communications, creative, or reporting. She coordinates the right people and resources within Roble and escalates to Tessa when needed.
02 / Who to contact
Start with Lacey.
One point of contact keeps requests organized and makes it easier to follow through.
For GMs and sales: Include your property name, what you need, and any relevant date when contacting Lacey.
03 / What Roble can do
Get found. Turn interest into bookings.
We handle the strategy, systems, and ongoing work behind your digital marketing.
Performance marketing
Paid search, paid social, display, video, streaming TV, metasearch, and retargeting. We manage targeting, creative, budgets, and optimization around the business goal.
Websites & landing pages
Website creation and management, hosting, content updates, promotional pages, and improvements to the booking or inquiry experience.
SEO & local search
Search engine optimization, useful website content, technical improvements, and Google Business Profile management.
Email & guest communication
Branded emails, audience segmentation, follow-up automations, promotional messaging, and guest communication updates.
Social & reputation
Social content and publishing, community management, messages, reviews, online inquiries, and form submissions.
Tracking & reporting
Conversion tracking, analytics, dashboards, campaign measurement, and reporting that connects activity to results.
How these capabilities can help a property
Need more direct bookings? We can assess the audience, paid media, landing page, and booking path together.
Need more meeting inquiries? We can connect targeted advertising, sales content, and a clear inquiry page.
Need to reconnect with past guests? Segmented email and retargeting can support repeat visits.
Capabilities are tailored to the need. Channel selection, scope, and budget depend on the property and objective. This is a view of what Roble can provide, not a fixed monthly deliverable list.
04 / What Roble can do
Build the brand. Support the property.
Our team handles both the creative work guests see and the materials your team uses every day.
Meeting and wedding materials, sales blitz creative, local event promotions, trade show assets, emails, and landing pages.
On-property materials
Brochures, flyers, business cards, signage, digital displays, branded items, and collateral ordering. Uniforms and name tags are coordinated through Lacey and Katie.
Marketing supports the guest experience and your sales conversations.
Partnerships and influencer opportunities
Roble can evaluate and coordinate influencer collaborations, including audience fit, deliverables, dates, and content use. Send opportunities to Lacey before committing complimentary rooms or benefits.
Use the team. If it represents your property or promotes your business, bring it to Lacey so we can help keep it accurate, consistent, and on brand.
05 / What is covered
Two parts to marketing billing.
Your foundational monthly marketing spend and additional Roble invoices are separate.
Foundational monthly spend
Supports ongoing brand-related marketing.
Website hosting and SEO
Google brand campaign setup and metasearch support
Brand campaign creation and creative, including commercials
Online customer and reputation management
Messages, form inquiries, and Google Business Profile support
Additional marketing fees
Roble invoices monthly for additional marketing fees associated with your property.
Collateral orders with fees listed in the catalog
Additional property-specific marketing work
Custom projects, materials, or production outside included support
Ask Lacey to confirm coverage and cost before moving forward.
Campaign setup and ad spend are different. Included brand campaign setup does not mean unlimited advertising spend is included. Lacey can clarify the scope and any additional property costs.
How to plan for your P&L
Review the listed product fee and quantities in the collateral catalog. For custom work, confirm the scope and property charge with Lacey. The services described in this guide show what Roble can do; they do not mean every service is included every month.
06 / Collateral ordering
Choose it. Submit it. We coordinate.
GMs and sales teams order through the Flipsnack guide. Each product includes a fee so you can anticipate the cost on your property’s P&L.
Browse
Choose the correct materials for your property.
Review & submit
Check quantities and listed fees, then submit through the guide.
Marketing orders
We review the details and place the order through the appropriate vendor.
Get confirmation
Marketing confirms placement and expected arrival timing.
Stoney Creek collateral guideProduct details · Fees · Ordering
Uniforms or name tags? Send the request to Lacey. She will pass it to Katie and keep it tracked with your property’s needs.
07 / What we need from you
Keep us current. Give us time.
Share property changes.
Tell Lacey about amenity closures, construction, parking changes, service updates, contact changes, or incorrect guest-facing information.
Close the loop.
Tell us when an issue is resolved. The property confirms when temporary website and guest-email messaging can be removed.
Plan ahead.
Allow three weeks for standard marketing requests. Contact Lacey promptly about time-sensitive needs or urgent guest-facing issues.
What to send with a property update
Include the property name, what changed, the start date, the expected end date if known, and any information guests need. Notify Lacey again when the amenity reopens or the disruption ends.
The three-week expectation is for standard marketing requests. It is not a guaranteed printing or shipping timeline, and urgent guest-impacting errors should be reported promptly.
Use approved assets. Ask Lacey for current logos, property photography, templates, and collateral. Forward influencer opportunities for review before committing rooms or benefits.
08 / Measuring the work
Know what ran—and what it delivered.
At the end of each quarter, you’ll receive a marketing report connecting property activity to available performance results.
What we did
Campaigns completed, channels used, and marketing activity supporting your property.
What it generated
Tracked bookings, revenue attributed to marketing, and relevant channel performance.
What we learned
What worked, what needs attention, and where performance changed.
What comes next
Recommended next actions and opportunities to discuss with Lacey.
Reporting terms in plain English
Attributed revenue: Booking revenue linked to marketing activity where tracking is available. It is not total hotel revenue.
Conversions: Tracked actions, such as a booking or inquiry. The type of action matters when interpreting a result.
ROAS: Return on ad spend—tracked revenue divided by advertising spend. It measures attributed revenue, not profit.
Dashboards: Roble uses analytics and dashboards to monitor performance and build the quarterly summary. Ask Lacey about your property’s results or reporting access.
09 / Keep this page handy
Your everyday marketing reference.
Start with Lacey. Use the catalog. Keep marketing informed.
Email lacey@roblecreative.com with your property, what you need, and relevant timing. Lacey coordinates with Roble and escalates to Tessa when needed.
How do I check a collateral order?
Marketing sends confirmation and expected delivery timing once the order is placed. Contact Lacey for order questions.
Does the monthly spend cover everything Roble can do?
The foundational spend covers ongoing brand marketing. Additional property work and collateral may carry separate fees. Confirm the scope and cost with Lacey.
Our amenity reopened. Do I need to tell anyone?
Yes. Tell Lacey so temporary notices can be removed from applicable guest emails and website content.
Who orders uniforms and name tags?
Katie handles ordering. Route the request through Lacey so it can be tracked.
What if something is urgent?
Contact Lacey promptly, explain the issue, and identify the actual deadline. Shorter turnarounds depend on scope and availability.
