STONEY CREEK GM & Sales · Marketing Orientation

01 / Your marketing team

Meet Roble.
Your in-house agency.

Roble Creative is the in-house marketing team under Embergrove Hospitality Group. We act as your agency and handle all things marketing—from brand and creative to performance marketing and your website.

Contact Lacey How campaigns work
Stoney Creek Hotels brand photography
1 Stoney Creek contact Start with Lacey.
2 Campaign scopes Brand-wide and localized.
4 Campaign planning steps From need to results.
Quarterly Property reporting Campaigns, bookings, and revenue.

Embergrove manages.

EHG is the management company supporting the properties.

Roble markets.

We plan, create, launch, manage, and measure your marketing.

Lacey coordinates.

Your direct marketing contact for Stoney Creek Hotels and Stoney Creek Inn.

What this means for your property

Bring marketing needs to Lacey, whether they involve your website, advertising, guest communications, creative, or reporting. She coordinates the right people within Roble and escalates to Tessa when needed.

02 / How we connect

One management company. Multiple hotel brands.

Embergrove manages the properties. Roble is EHG’s in-house marketing team, supporting the portfolio while preserving each hotel’s identity.

Embergrove Hospitality Group

Management company

Managed brands & properties

Stoney Creek Hotels & Inns

Brand marketing and property support coordinated by Lacey.

Historic Park Inn Hotel

Boutique marketing oversight led by Tessa.

Honey Creek Resort

Resort marketing under Tessa’s broader portfolio oversight.

Wavehouse

Property-specific marketing under Tessa’s broader portfolio oversight.

Selected managed properties shown. EHG’s portfolio also includes additional management contracts.

Roble Creative · Marketing across the portfolio

Our in-house agency handles strategy, performance marketing, websites, creative, content, and reporting for the managed portfolio.

03 / Leadership & your direct contact

Different responsibilities. One marketing team.

Tessa leads marketing across EHG. Lacey manages the day-to-day Stoney Creek brand and property relationship.

Across Embergrove

Tessa Hansen

Director of Marketing
  • Overarching marketing: Strategy, priorities, team leadership, and performance oversight across the managed portfolio.
  • Boutique marketing oversight: Direction for boutique and independent properties, tailored to each property’s identity.
  • EHG client acquisition: Marketing Embergrove to hotel owners and prospective management clients.
  • The Ember: Leads the publication for the entire portfolio and receives all submissions directly.
  • Escalations: Broader decisions and issues brought forward by Lacey.

tessa@roblecreative.com

Stoney Creek Hotels & Inns

Lacey

Brand Manager · Your first contact
  • Property communication: The direct marketing contact for Stoney Creek GMs and sales teams.
  • Brand execution: Coordinates campaigns, content, creative, website updates, and everyday marketing support.
  • Requests & follow-through: Tracks property needs, audit resources, questions, timing, and team coordination.
  • Escalations: Brings items to Tessa when additional direction is needed.

lacey@roblecreative.com

Supporting contacts: Giselle and Katie

Giselle · Content Strategist

Supports content strategy and campaign creative. Coordinate Stoney Creek content needs through Lacey.

Katie · Embergrove

Handles uniform and name tag orders. Send requests to Lacey first; she passes them to Katie so property needs stay tracked.

katie@embergrovehospitality.com

Your starting point: Contact Lacey for Stoney Creek marketing needs. Send submissions for The Ember directly to Tessa.

04 / What Roble can do

Get found. Turn interest into bookings.

We handle the strategy, systems, and ongoing work behind your digital marketing.

Performance marketing

Paid search, paid social, display, video, streaming TV, metasearch, and retargeting. We manage targeting, creative, budgets, and optimization.

Websites & landing pages

Website creation and management, hosting, content updates, promotional pages, and improvements to the booking or inquiry experience.

SEO & local search

Search engine optimization, useful website content, technical improvements, and Google Business Profile management.

Email & guest communication

Branded emails, audience segmentation, follow-up automations, promotional messaging, and guest communication updates.

Social & reputation

Social content and publishing, community management, messages, reviews, online inquiries, and form submissions.

Tracking & reporting

Conversion tracking, analytics, dashboards, campaign measurement, and reporting that connects activity to results.

Capabilities are tailored to the need. Channel selection, scope, and budget depend on the property and objective. Monthly deliverables vary with the marketing plan.

05 / What Roble can do

Build the brand. Support the property.

Our team handles both the creative work guests see and the materials your team uses every day.

Brand & campaign creative

Brand development, visual standards, campaign concepts, graphic design, photography, video, and commercial production.

Sales & event support

Meeting and wedding materials, sales blitz creative, local event promotions, trade show assets, emails, and landing pages.

On-property materials

Brochures, flyers, business cards, signage, digital displays, and branded items. Required brand-audit marketing materials are included in your brand fee.

Guests gathering at Stoney Creek Hotels

Marketing supports the guest experience and your sales conversations.

Partnerships and influencer opportunities

Roble can evaluate and coordinate influencer collaborations, including audience fit, deliverables, dates, and content use. Send opportunities to Lacey before committing complimentary rooms or benefits.

Use the team. If it represents your property or promotes your business, bring it to Lacey so we can help keep it accurate, consistent, and on brand.

06 / Marketing fees

What’s included. What may cost extra.

Your brand fee and monthly marketing fee support ongoing marketing. Additional campaign requests can carry fees beyond both. Required brand-audit marketing resources are included.

Brand fee

Supports the shared Stoney Creek brand and its marketing foundation.

  • Website hosting and SEO
  • Google brand campaigns and metasearch support
  • Brand creative, campaigns, and commercials
  • Online reputation and customer management
  • Messages, form inquiries, and Google Business Profile support
  • Required brand-audit marketing collateral and signage—with no additional ordering charge

Monthly marketing fee

Your property also pays a monthly fee for marketing. Roble is already formulating campaigns around property needs, including brand-wide initiatives and localized campaigns.

Priorities, scope, and channels are shaped by the needs of the business. Lacey can clarify what is covered for your property.

Additional marketing

Additional campaigns, custom promotions, optional materials, and work outside your existing coverage may carry separate fees.

Bring the opportunity, objective, and timing to Lacey. Roble will clarify scope and any additional creative, production, or paid media costs before moving forward.

Additional marketing fees are invoiced by Roble each month.

$0 Additional charge for required brand-audit marketing resources

Required for brand audit? It’s covered.

You will never be charged an additional fee for ordering the marketing resources, property collateral, and signage required to pass your brand audit.

If something is missing, damaged, outdated, or incorrect, send the audit item and your property’s needs to Lacey.

Review the marketing checklist
Know the scope before the spend. Optional campaign work and paid media can carry additional costs. Required brand-audit marketing collateral and signage do not.

07 / Brand audit support

Have what you need to meet the standard.

Marketing helps your property maintain current, approved materials. The items below were identified in the supplied property audit. Required marketing resources are included in your brand fee, with no additional charge for ordering.

Identify what is missing.

Use your audit to flag missing, damaged, outdated, or incorrect marketing materials.

Send it to Lacey.

Include your property, the audit requirement, quantities, and a photo if you are replacing something.

Use the approved materials.

Marketing coordinates the correct resources. Your team places them where required and keeps them current.

View the marketing-related brand-audit checklist

Based on the supplied July 2025 property audit. Lacey can help identify the current approved materials applicable to your property.

Lobby & front desk

  • Key-drop sign
  • Current coffee signage and labels
  • Branded coffee-urn wraps
  • Debit-card policy acrylic block
  • Compass Rewards wooden nickels

Public spaces

  • Correct elevator posters in good condition
  • Accurate gift-shop pricing displays
  • Standard pantry pricing
  • Approved guest-facing signage

Guestrooms

  • Housekeeping tip cards, filled out and properly placed
  • Branded TV channel guides
  • Current telephone faceplates

Sales & food service

  • Current, brand-standard sales collateral
  • Updated catering menus
  • Current meeting, event, and wedding brochures
  • Food-allergen signage
  • Approved breakfast and dining signage

Brand displays

  • Stoney Creek flag in good condition
  • Brand and departmental ethos and one-pagers
  • Required brand-story postings, including the proclamation and photo identified in the audit

Amenity signage

  • Fitness-center hours of use
  • Fitness-center supervision and safety signs
  • Pool rules
  • No-lifeguard signage
  • No-diving signage

Digital displays: The audit also requires updated reader-board content and a working Yodeck display. Coordinate required content with Lacey. Equipment and subscription arrangements are handled separately.

Use current brand materials: Contact Marketing for guest-facing signage. The audit calls for current, brand-standard materials rather than self-made signs.

Do not put off an audit resource because of cost. Required marketing collateral and signage are covered. Send the need to Lacey so we can get your property the right materials.

08 / How campaigns take shape

Property needs drive the campaign.

Revenue and Operations bring occupancy needs directly to Roble. We build campaigns designed to fill need dates and support the right business for each property.

Start with the occupancy opportunity.

Revenue and Operations identify occupancy gaps, need dates, and business priorities. That direction gives Roble a clear problem to address through marketing.

Direction: Revenue & Operations

Brand-wide campaigns

Shared campaigns support broader Stoney Creek priorities with coordinated messaging and creative across participating properties.

Localized campaigns

Property-specific campaigns address local occupancy needs, travel opportunities, audiences, and need dates.

Planning is already happening. Roble works with Revenue and Operations to develop campaigns proactively. Your property can also bring additional opportunities to Lacey for a separate campaign scope and cost review.

09 / What your property receives

Your campaign. All in one brief.

Your Roble campaign brief shows what is being promoted, why we are running it, and what your guests will see. Share it with your GM, sales team, and guest-facing staff.

Parameters & promotion

Booking dates, stay dates, need period, audience, offer, promo code, terms, and call to action.

Goals & channels

The business objective and the email, social, Google, paid media, and website channels supporting it.

Creative & investment

Actual creative previews or links, deliverable status, applicable campaign costs, and paid media budget.

View an actual Roble campaign brief

Quincy Is Closer Than You Think

Open the complete campaign PDF to see the promotion, goals, dates, creative previews, channels, and investment your property can expect in a brief.

Campaign parameters Creative previews Channel plan Investment
Preview campaign brief ↗ Open original PDF

Stoney Creek Inn Quincy · Prepared September 23, 2026. Offers, channels, and investment vary by campaign.

Use the brief with your team. Review the promotion and dates, make sure guest-facing staff understand the offer, and flag property details or questions to Lacey.

10 / What we need from you

Keep us current. Give us time.

Share property changes.

Tell Lacey about amenity closures, construction, parking changes, service updates, contact changes, or incorrect guest-facing information.

Close the loop.

Tell us when an issue is resolved. The property confirms when temporary website and guest-email messaging can be removed.

Plan ahead.

Allow three weeks for standard marketing requests. Contact Lacey promptly about time-sensitive needs or urgent guest-facing issues.

What to send with a property update

Include the property name, what changed, the start date, the expected end date if known, and any information guests need. Notify Lacey again when the amenity reopens or the disruption ends.

The three-week expectation is for standard marketing requests. Urgent guest-impacting errors should be reported promptly.

Use approved assets. Ask Lacey for current logos, property photography, and templates. Forward influencer opportunities for review before committing rooms or benefits.

11 / Measuring the work

Know what ran—and what it delivered.

At the end of each quarter, you’ll receive a marketing report connecting property activity to available performance results.

Your property’s marketing scorecard

The measures we use to connect campaign activity to business results.

Bookings

Tracked room bookings attributed to marketing activity.

Revenue

Booking revenue linked to marketing where tracking is available.

Ad spend

Paid media investment supporting your campaigns.

ROAS

Attributed revenue divided by advertising spend.

What we did

Campaigns completed, channels used, and creative supporting your property.

What it generated

Tracked bookings, attributed revenue, and relevant channel performance.

What we learned

What worked, what needs attention, and where performance changed.

What comes next

Recommended actions and opportunities to discuss with Lacey.

Reporting terms in plain English

Attributed revenue: Booking revenue linked to marketing activity where tracking is available. It is not total hotel revenue.

Conversions: Tracked actions, such as a booking or inquiry. Bookings are the primary success measure for room campaigns; inquiries are reported separately where relevant.

ROAS: Return on ad spend. It measures attributed revenue relative to advertising spend, not profit.

Dashboards: Roble uses analytics and dashboards to monitor performance and build quarterly summaries. Ask Lacey about results or reporting access.

12 / People & property news

The Ember. Your team belongs in it.

The Ember is Embergrove’s quarterly publication, sharing the people, properties, and work happening across our portfolio. Tessa manages The Ember for the entire portfolio. Send employee recognition, stories, and property news directly to her.

Next issue: next week · Fall 2026

Spotlight your people

Send employee achievements, work anniversaries, promotions, new hires, or a story about someone who deserves recognition.

Share big property moves

Tell us about renovations, openings, major milestones, successful events, community involvement, or meaningful changes at your hotel.

Send Tessa a story

tessa@roblecreative.com

What to send for a story or employee spotlight
  • Who: Employee name, role, and property.
  • What: A few sentences about the achievement, change, or milestone and why it matters.
  • When: Relevant dates or anniversary details.
  • Photos: A clear photo and the names of anyone pictured, if available.

You do not need to write a finished article. Send the details to Tessa and Marketing can help shape the story. For the issue coming out next week, send ideas promptly so the team can confirm whether they can still be included.

Help us notice the good work. Marketing will not hear about every win on property. If someone deserves a spotlight or something important is happening, send it to Tessa.

13 / Keep this page handy

Your everyday marketing reference.

Start with Lacey. Review your campaign briefs. Keep marketing informed.

Email Lacey Brand-audit resources Preview campaign brief
I need marketing help. Who do I contact?

Email lacey@roblecreative.com with your property, what you need, and relevant timing. Lacey coordinates with Roble and escalates to Tessa when needed.

Will we be charged for marketing materials required to pass brand audit?

No. Required brand-audit marketing resources, property collateral, and signage are included in your brand fee. You will never be charged an additional fee for ordering those required materials. Send the audit item, quantity, and property details to Lacey.

What marketing work may cost extra?

Additional campaigns, custom promotions, optional materials, and work outside existing coverage may carry separate fees. Lacey will help confirm scope and costs before moving forward.

Do we need to request every campaign?

No. Roble is already developing brand-wide and localized campaigns based on needs coming directly from Revenue and Operations. Bring additional opportunities to Lacey for review.

How will we know what is being promoted?

Your property receives a campaign brief outlining the promotion, goals, dates, audience, creative, channels, and applicable investment. Use it to keep your team informed.

Our amenity reopened. Do I need to tell anyone?

Yes. Tell Lacey so temporary notices can be removed from applicable guest emails and website content.

Who orders uniforms and name tags?

Katie handles ordering. Route the request through Lacey so it can be tracked.

Where do I send recognition for The Ember?

Send it directly to tessa@roblecreative.com. Include the employee’s name, role, property, a few details, and a photo if available.

What if something is urgent?

Contact Lacey promptly, explain the issue, and identify the actual deadline. Shorter turnarounds depend on scope and availability.

Roble Creative · Embergrove Hospitality Group’s in-house marketing team
Stoney Creek contact: lacey@roblecreative.com

Quincy Is Closer Than You Think

Roble Creative · Stoney Creek Inn Quincy · Campaign brief

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